How Anyone Can Sell Repeatedly

Recently, someone asked me if people still read their emails.

Short answer: Yes, they do.

Long answer: An Hubspot study shows that 99% of people check their email every day.

That means any business that isn’t using email marketing to sell their business is leaving so much money on the table.

Pay attention:

More than 2 years ago, I decided to perform an experiment.

I wrote daily emails, teaching people how to use email copywriting to sell their products and services.

In less than two months when I started, I was making close to N450k.

That’s when I knew email marketing was serious.

Since then, I have learned (like so many smart business people) that:

If you are not using email marketing for your business, you’re leaving so much moolah on the table.


You can’t just blast your customers with promotional emails, hoping they would open their wallets to you.


Such emails do not work.

Instead, they piss off your customers.

You lose your customers & you lose so much sales in the end.

See, if people must pay attention to your emails (amidst the countless emails they receive daily), you must give them something valuable.

A reason why they should look forward to your emails.

The reason is simple:

People don’t give a hoot about you.

They don’t care what you had for dinner.

They don’t care if you have the best product/service out there.

They only care about themselves. What’s in it for them.

So each time you send out an email, your customers don’t want to be sold.

Rather, they want to be sure you care about them, and you’re offering them value that is relevant to them.

Yet, writing the kind of emails that connect, convince, and convert your customers into repeated buyers isn’t difficult.

In fact, in my book “Cash On A Whim”, I go into details about how anyone can use daily sales emails to sell their business.

Whatever that business is.

Listen, it doesn’t matter what kind of product or service you’re offering….

….as long as it is good and you have the RIGHT audience for it….

You can sell that product/service with well-written, cash-sucking daily sales emails.

I’ll be writing more about this in my next emails.

In the meantime, if you want to jumpstart your lesson, to discover how you can start to convert your cold customers into hard-earned cash, get the book “Cash On A Whim” here now.


Busayo Lawrence
Email Copywriter

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